Privacy Policy

1. Introduction

PVRPOSE AI ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. This policy complies with CASL, PIPEDA, and GDPR requirements.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email, phone)
• Business information (company name, industry, role)
• Assessment responses and AI readiness data
• Communication preferences

2.2 Automatically Collected Information

• Browser type and version
• IP address
• Pages visited and time spent
• Cookies and similar technologies

3. How We Use Your Information

We use collected information for the following purposes:

• Provide and improve our AI coaching and consultation services
• Personalize your experience and assess your AI readiness
• Communicate with you about services, updates, and marketing (with consent)
• Analyze website usage and improve functionality
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Consent: You have given explicit consent for specific purposes
• Contract: Processing is necessary for service delivery
• Legitimate Interest: To improve services and communicate effectively
• Legal Obligation: Compliance with applicable laws

5. Data Sharing and Disclosure

We do NOT sell your personal information. We may share data with:

• Service Providers: Trusted third parties who assist in operations (e.g., email services, analytics)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, sale, or acquisition

All third parties are contractually obligated to protect your data.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can control cookie preferences through your browser settings. Essential cookies are required for website functionality, while analytics and marketing cookies require your consent.

7. Your Rights (PIPEDA & GDPR)

You have the following rights:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your data ("right to be forgotten")
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing for marketing purposes
• Withdraw Consent: Revoke consent at any time

To exercise these rights, contact us at privacy@pvrpose.ai

8. CASL Compliance (Email Communications)

We comply with Canada's Anti-Spam Legislation (CASL). We only send commercial electronic messages to individuals who have provided express or implied consent. Every email includes an unsubscribe mechanism, and we honor opt-out requests within 10 business days.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Assessment data is stored for up to 2 years. You may request deletion at any time.

10. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. International Data Transfers

Your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

12. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or prominent notice on our website. Your continued use of our services after changes constitutes acceptance.

14. Contact Information